Convergence in action? Meet Ambrosus

Convergence in action? Meet Ambrosus

In previous blogs I have talked a lot about convergence, and how the future of business lies in broad-based, open platforms based on various emerging technologies.

The Ambrosus project, for which I am an advisor, is I think an excellent example of that process starting to happen.

A project to build blockchain-based ecosystems for supply chains for life-essential products like food and medicine, what makes Ambrosus interesting is, among other things, the way it combines blockchain with IoT technology and smart contracts to provide the basis for complete food or pharma ecosystems.

These will not only increase efficiencies and security, but can also catalyze new business models in ways I think will become increasingly common in many industries.


More than just blockchain


I was attracted to Ambrosus among other things because, while nominally a blockchain project, the management team understood from the outset that blockchain is only part of the equation.

Ambrosus is building hardware too, in the form of sophisticated IoT sensors that monitor and report on the status of individual items as they make their way through the supply chain.

That allows stakeholders to monitor the quality of an item from where it is made all the way to where it is going to be used, as well as provide a picture of the state of the whole supply chain at any time – a real ecosystem view.

The sensors send their data to a blockchain based on a new, open protocol designed especially for supply chain settings that the project is developing as well. This protocol is  designed with interoperability in mind. It is for example not restricted to Ambrosus’ sensors, but can accept data from third-party sensors as well.

The point is that Ambrosus ecosystems are adaptable, extensible and potentially broad-based, as in my opinion such ecosystems need to be.

Ambrosus also has its own token, Amber, which is used to bind all the parts of the ecosystem together. The token is innovative: it is not just used to for value transfer in the ecosystem, as the world’s first data-bonded token, it is also the repository of the data for the individual items.

Finally, as an Ethereum-based protocol, Ambrosus makes use of smart contracts. These will help improve some of the problems that current supply chains have, for example by allowing for far higher levels of automation and hence efficiency, as well as far greater transparency and accountability.


New markets


With this, I think Ambrosus has put together the building blocks to not only make for more efficient, more secure supply chains, but also to allow people to start thinking about new business models and new kinds of markets.

This is in fact already happening. The project has for instance built a decentralised marketplace where farmers can sell directly to buyers with no middlemen. It is also working on a decentralised commodities trading platform. There are many other possibilities as well.

To me perhaps most exciting is the apps it is building for consumers. There is an app for example that allows consumers to scan food labels and get an instant quality assurance report. The same can be done with medicines.

The consumer angle and end-user experience is key because that will ultimately drive acceptance of the platform on a large scale.

With broad consumer adoption, and the kind of transparency and trust in an ecosystem that a project like Ambrosus can bring, will come new kinds of consumer demands. This in turn will likely drive new kinds of businesses that we cannot yet envision. I believe platforms like Ambrosus, which concentrate on the big picture from the outset, will have the flexibility to meet these new demands.

Broad-based ecosystems are the wave of the future. Ambrosus and projects like it show us that that wave is already starting to break.


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1 Comment
  • Thomas L. Hager

    October 20, 2017 at 11:31 am Reply

    I like your point about end user focus via app development. This focus on the needs of the consumer will drive adoption.

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